Blend is one of the first products we’ve developed that requires multiuser personalization, which has its unique challenges but also helps us create some really delightful experiences when we get it right. I think the thing that makes Blend such a unique product is the way it helps people find common ground with one another. What makes Blend unique from other Spotify offerings? Part of my role in bringing Blend to life has been clearing a path for our talented engineering, design, and insights teams to bring ideas to the table, and then help narrow in on a simple product that’s fun to use and easy to understand.”īlend is more than just a playlist-it’s an in-app experience. “I’m lucky to be a part of a team that’s similarly passionate about social listening and thinks music is something that can help bring people together. “There were dozens of people across the company who worked really hard to bring Blend to life,” he said. They each also shared a little on why they’re so excited to introduce it to the world, and how music has played a part in their own relationships. We got to know four of the Spotify team members who contributed to create Blend, and asked them about their role. There’s a massive team behind the experience, blending their own different skills and expertise to bring it to life. But creating this experience was no simple feat. Blend, which will be updated daily and adapts based on what listeners stream, combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy for users to get into a social listening session that is made just for them.
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